I always feel a surge of energy every time I touch base in my home of New York. I don’t know if it’s the concept of knowing that my family is nearby, the familiarity of the city I spent my last 24 years in, or the rush of knowing anything is possible, because it’s New York. Yet somehow that energy manifests itself in my veins and I feel like I can tackle the world.
New York Fashion Week adds an extra layer of commotion to this already elated feeling. Gathering many of those in the fashion industry into one space creates a buzz of excitement in the air. However, what’s often overlooked is the amount of hard work that gets put into a production like NYFW. This season, I received a large amount of messages asking how it’s possible to attend The Shows. So I wanted to give you all a brief background on the time spent preparing for this week.
About a month in advance, I keep my eyes peeled for the New York Fashion Week Schedule to see what shows will be showing that upcoming season. The official schedule does NOT list every show/presentation so I often do a little digging. This is where GPS Radar comes in handy. GPS Radar allows you to request invites to shows without jumping through so many hoops. Once approved for the app, requesting invites can be as easy as the click of a button. I also begin drafting a generic email in which I pitch myself and my mission to PR companies representing these designers. Some shows require a formal email to be sent out and cannot be requested through GPS Radar. I try and cover all bases so I usually spend time doing both. I then tailor that email to each individual designer whose shows I’m interested in attending.
Hearing back from these representatives takes time. They’re receiving thousands of emails asking for invites to the shows, so be patient and don’t send repetitive emails. Don’t expect responses until about a week before the shows. Sometimes you’ll receive an invitation the night before. And for every decline, know that things don’t happen overnight. It takes time. So keep trying and don’t get discouraged! Designers are also live streaming their shows online, so if you don’t make it into the show, know you can always watch it online and do your own coverage on it. After all, there’s always next season!
Quick NYFW Recap:
This season the designers debuted their S/S’18 collections and we saw the relocation of Proenza Schouler, Altuzarra and Rodarte from New York to Paris. Much to my excitement, the runways introduced Kaia Gerber, the offspring of legendary supermodel Cindy Crawford at Calvin Klein’s Spring 2018 show. We also saw a turban takeover on the runway of Marc Jacobs (still don’t know how I feel about that, but I’d love to hear your thoughts below). And unfortunately, much to my disappointment, no sign of Halima Aden on the New York City runways. I’ll be doing a full NYFW recap in a separate post, so stay tuned!